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Hi, I'm mabel

AMFIT is a holistic fitness coaching and wellness brand with the aim to empower more women in the fitness landscape and develop tech-enabled coaching services to combat sedentary lifestyle habits. 


I founded AMFIT in 2021 after discovering the lack of women-focused fitness methods in Singapore. My fitness journey began as an obese child warned by doctors that this would impact my life expectancy drastically. I knew then that I had to make a change, and never looked back since.


My passion lies in helping women overcome the challenges that stem from gymtimidation. From feeling self-conscious about their bodies to struggling with the male-centric fitness culture, women often find it difficult to feel comfortable and confident in their workout environment. I am committed to helping women overcome the challenges they face and achieve their full potential.


In the long term, I hope to develop tech-enabled fitness products that  encourage greater activity, bridging Web2 with Web3 technologies to build an inclusive and engaged community of fitness enthusiasts. 

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what i do

When I first joined the fitness industry, I worked with women across different stages of life and discovered a gap in the industry that addresses the diverse needs of women. In 2021, I founded AMFIT, a women-centric health and fitness coaching company dedicated to empowering women through a unique and highly effective curriculum based on a deep understanding of the evolving needs of women. I am a dynamic and results-driven health & fitness entrepreneur with a passion for empowering women to achieve their fullest potential.

Possessing half a decade of experience in the education sector as a subject expert and passionate educator, my skills of curriculum planning, strategic thinking and organizational leadership drive my approach in AMFIT. My expertise lies in combining my decade of my personal transformation from obesity to a state of optimal health and fitness with scientifically-proven exercise programming and sustainable lifestyle habits.

As a certified health and fitness coach, I have a deep understanding of the unique challenges that women face when it comes to maintaining a healthy lifestyle. Whether it is managing the demands of motherhood, navigating hormonal changes, or simply finding the time and energy to prioritize self-care, I am dedicated to helping my clients overcome any obstacles and achieve their fitness goals with my supportive, empowering coaching style.

In addition to my coaching work, I am also a passionate and knowledgeable speaker and writer on women's health and wellness. From motivational workshops to insightful blog posts, I am dedicated to spreading the word about the importance of self-care and empowering women to take charge of their own health and happiness.

I am passionate about exploring the potential of blockchain technology and Web 3, helping stakeholders in the space understand the appreciate the potential of leveraging new technologies to improve on the quality of health and fitness coaching. I write articles on Medium to explore the intersections of fitness and new technologies, providing easy-to-understand content to bridge the gap between Web 2 and Web 3.

Connect with me on LinkedIn and follow me on Medium to keep up to date with my latest articles.


I am interested in driving forward adoption of Web 3 in the health and fitness industry and would love to connect with fellow Web 3 founders, blockchain experts, dApp developers and entrepreneurs exploring fitness tech.


Let's connect.

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